SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our Port Elizabeth team. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to enhance our clients' online presence. You should be well-versed in the latest SEO trends and tools, and possess a keen understanding of keyword research and content optimization.

Responsibilities

• Research and implement SEO best practices.
• Collaborate with multiple teams to enhance SEO efforts.
• Execute technical SEO improvements for better user experience.
• Analyze website performance metrics to enhance SEO practices.
• Create engaging content strategies aligned with SEO goals.
• Present SEO findings to stakeholders for informed decision-making.
• Manage PPC campaigns with SEO strategy alignment.
• Conduct market research to identify trends and opportunities.
• Develop training materials on SEO for the marketing team.
• Assist in creating a comprehensive digital marketing strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Postgraduate qualification in Digital Marketing is a plus

Experience

• 4+ years in SEO-focused roles

Technical Skills

• Moz
• Ahrefs

Soft Skills

• Problem-solving
• Teamwork

Certifications

• HubSpot SEO Certification
• Certified Digital Marketing Specialist

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Understanding of pay-per-click advertising and SEO synergy.
• Experience with content marketing: Background in creating content that drives SEO performance.

Benefits

• Comprehensive health benefits and wellness programs
• Work-from-home flexibility
• Career advancement opportunities
• Annual bonuses for performance

Company Culture

• Diversity and Inclusion: We embrace diversity and foster an inclusive environment for all team members.
• Work-Life Balance: We promote a healthy work-life balance and provide flexible working options.
• Support and Mentorship: Our leadership invests in mentoring and supporting our team members in their growth.