SEO Specialist

Job Description

We are seeking a highly motivated SEO Specialist to join our dynamic team in Johannesburg. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to improve our online presence and organic search rankings.

Responsibilities

• Optimize website content for search engines to increase visibility.
• Work closely with the marketing team to align on goals and campaigns.
• Test and validate new technologies and tools for SEO improvement.
• Manage PPC campaigns to complement organic search efforts.
• Create and manage a content calendar based on keyword strategy.
• Conduct training for team members on SEO best practices.
• Develop and execute outreach strategies to enhance link-building.
• Establish relationships with influencers to drive traffic.
• Monitor website changes and ensure compliance with SEO guidelines.

Requirements

Education

• Bachelor's degree in SEO, Digital Marketing, or related field
• Master's degree in Digital Marketing is preferred

Experience

• 4+ years of experience in SEO management and strategy development

Technical Skills

• Content Management Systems
• Data Analysis Tools

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot SEO Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Ability to perform A/B testing to enhance user engagement.
• Knowledge of UX/UI Design: Understanding of how design affects search engine rankings.

Benefits

• Comprehensive health benefits
• Performance-linked bonuses
• Remote work options and flexible hours
• Training and development opportunities

Company Culture

• Diversity and Inclusion: We are committed to building a diverse team and fostering an inclusive environment.
• Continuous Learning: We support ongoing learning and development for all staff members.
• Customer-Centric Approach: We focus on delivering excellent service to our clients.