SEO Specialist

Job Description

We are on the lookout for an experienced SEO Specialist to join our dynamic marketing team in Johannesburg. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to increase organic traffic and boost our clients' online visibility.

Responsibilities

• Develop and implement local SEO strategies to target Johannesburg clients.
• Conduct A/B testing to refine SEO strategies.
• Create and manage SEO budgets and timelines.
• Collaborate with social media and PPC teams to align strategies.
• Maintain up-to-date knowledge of best practices in the field of SEO.
• Provide training and support to junior team members on SEO tactics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Google Analytics certification is a plus

Experience

• 3+ years of experience in SEO, SEM, or digital marketing

Technical Skills

• SEO Tools
• Keyword Research
• Technical SEO

Soft Skills

• Analytical skills
• Communication
• Collaboration

Certifications

• Google Ads certification
• HubSpot SEO certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML, CSS, and JavaScript: Understanding of front-end technologies to enhance SEO efforts.
• Experience with A/B testing tools: Knowledge in using tools like Optimizely for testing SEO improvements.

Benefits

• Competitive salary and performance bonuses
• Health insurance and wellness programs
• Opportunities for professional development
• Flexible working hours and remote work options

Company Culture

• Collaboration: A culture that values teamwork, open communication, and collaboration across all levels.
• Innovation: Encouragement to think creatively and take initiative for new ideas and strategies.
• Work-life Balance: We believe in maintaining a healthy work-life balance for all employees.