Digital Marketing Specialist

Job Description

Join our dynamic team in Cape Town as a Digital Marketing Specialist! We are looking for someone passionate about driving our digital presence through effective campaign management, SEO optimisation, and social media engagement.

Responsibilities

• Design and oversee digital marketing initiatives focused on audience acquisition.
• Measure and report on the effectiveness of marketing campaigns.
• Enhance customer engagement through targeted online content.
• Develop and manage email marketing campaigns to nurture leads.
• Collaborate with other departments to ensure brand consistency.
• Manage the company’s online reputation and customer feedback.
• Generate regular reports for management on digital performance.
• Expand and optimize affiliate and partner marketing relationships.
• Assist in the development of marketing budgets and financial forecasts.
• Ensure compliance with digital marketing regulations and standards.

Requirements

Education

• Bachelor's degree in Business Administration is preferred
• Digital Marketing certifications are advantageous

Experience

• 3+ years in a digital marketing role

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing methodologies: Experience in executing A/B tests to optimize digital marketing campaigns.
• Knowledge of emerging digital trends: Up-to-date with current marketing trends and best practices.

Benefits

• Health and wellness benefits.
• Generous leave policies.
• Employee development initiatives.
• Team social events and outings.

Company Culture

• Collaboration: Our culture promotes lateral collaboration across functions and departments.
• Learning Environment: We facilitate a continuous learning environment through training and workshops.
• Employee Recognition: We celebrate our team members’ achievements and contributions.