Product Marketing Manager

Job Description

As a Product Marketing Manager in Johannesburg, you will play a key role in shaping our product's market presence. Your duties will include developing marketing plans, collaborating with cross-functional teams, and executing go-to-market strategies. We are looking for someone who is detail-oriented, data-driven, and passionate about technology.

Responsibilities

• Research competitive landscape to inform product positioning.
• Conceive creative marketing content that resonates with prospective customers.
• Establish clear communication channels within the marketing team.
• Collaborate on lead generation initiatives and follow up on leads.
• Maintain up-to-date knowledge of industry trends and best practices.
• Assist in branding and promotional strategies to strengthen the company’s profile.
• Oversee the production of marketing materials aligned with corporate standards.
• Identify new target markets for product expansion and growth.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• MBA is preferable

Experience

• 5+ years in marketing with a focus on product strategies

Technical Skills

• Product Management
• Digital Marketing

Soft Skills

• Creativity
• Analytical Skills

Certifications

• HubSpot Certification in Inbound Marketing

Languages

• English: Fluent

Advantageous

• Experience with CRM tools like HubSpot: Familiarity with customer relationship management tools for effective client management.
• Knowledge of data analytics and reporting tools: Understanding of data analysis for evaluating marketing effectiveness.

Benefits

• Health insurance and retirement plans
• Generous paid time off policies
• Professional development opportunities
• Company-sponsored events and team-building activities

Company Culture

• Continuous Learning: Our team is committed to ongoing education and personal development.
• Work-Life Balance: We promote a healthy work-life balance to ensure our employees are fulfilled.
• Empowerment: We empower our teams to take ownership of their projects and contribute significantly.