Digital Marketing Manager

Job Description

We are seeking a seasoned Digital Marketing Manager to lead our marketing team in Johannesburg. The successful candidate will be responsible for developing and executing online marketing strategies that enhance brand visibility, drive traffic, and increase customer engagement. You will collaborate closely with other departments to formulate effective campaigns that align with our business objectives.

Responsibilities

• Create and oversee the execution of the annual digital marketing plan.
• Utilize analytical tools to identify and leverage marketing opportunities.
• Coordinate with sales and product teams to drive synergy in campaigns.
• Enhance customer journey through targeted marketing strategies.
• Foster relationships with industry influencers and partners.
• Adapt marketing strategies based on market changes and data insights.
• Present regular performance reports to senior management.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or a related field

Experience

• 6+ years of experience in digital marketing or similar roles

Technical Skills

• Email Marketing
• Marketing Automation Tools

Soft Skills

• Project Management
• Negotiation Skills

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of emerging digital marketing trends: Keeping up to date with latest trends and technologies in digital marketing.
• Experience in content marketing: Proficient in developing strategies for content marketing to enhance engagement.

Benefits

• Comprehensive health and wellness programs
• Annual leave and public holiday benefits
• Retirement savings plan with employer contributions
• Dynamic and supportive work environment

Company Culture

• Continuous Learning: We support personal and professional growth through continuous learning opportunities.
• Open Communication: We maintain open lines of communication to foster transparency and trust within the team.