Market Research Analyst

Job Description

As a Market Research Analyst at Dynamic Insights Co., you will play a crucial role in analyzing market trends and consumer behaviours to support decision-making processes. You will be responsible for designing surveys, collecting data, and interpreting findings to give our clients a competitive edge.

Responsibilities

• Gather and analyze data from various sources.
• Interpret research results and provide strategic insights.
• Prepare presentations for stakeholders.
• Conduct competitor analysis and benchmarking.
• Support the development of new products and marketing strategies.
• Collaborate with external research vendors.
• Maintain a database of market research information.
• Ensure research complies with ethical guidelines.
• Provide mentorship to junior staff.
• Develop innovative research techniques.

Requirements

Education

• Bachelor's degree in Economics or related field
• Master's degree in Business Analytics preferred

Experience

• 3+ years of experience in marketing or consumer research

Technical Skills

• Market Research Tools
• SPSS

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Proficiency in Tableau: Ability to use Tableau for data visualization and reporting.
• Experience with Social Media Analytics: Experience analyzing social media data for market trends.

Benefits

• Comprehensive health insurance
• Support for continuous education
• Work-from-home options
• Annual performance bonuses

Company Culture

• Collaboration: We believe in the power of collaboration and teamwork.
• Continuous Improvement: We are committed to continuous improvement in all our practices.
• Work-Life Balance: We support a healthy work-life balance for all employees.