Content Marketing Manager

Job Description

Seeking an experienced Content Marketing Manager to oversee our content marketing strategy in Durban. You will champion our brand's voice across multiple platforms while utilizing analytics to optimize content effectiveness. A passion for storytelling and strong project management skills are essential to succeed in this role.

Responsibilities

• Strategize and implement content initiatives that align with overall marketing goals.
• Develop SEO-rich content to improve website traffic and lead generation.
• Define KPIs for all content initiatives and report on performance metrics.
• Collaborate with graphic designers to produce visually engaging content.
• Edit and proofread all content to ensure brand consistency and quality.
• Utilize content management systems for scheduling and publishing.
• Foster relationships with influencers to enhance brand visibility.
• Conduct content audits and implement strategies for improvement.
• Provide guidance and mentorship to junior content team members.
• Create and present quarterly reports to stakeholders on content strategy results.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is an advantage

Experience

• 3+ years of experience in content marketing or related field

Technical Skills

• SEO
• Content Management Systems (CMS)
• Analytics Tools

Soft Skills

• Creativity
• Communication

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC campaigns: Understanding of paid advertising and PPC strategies.
• Familiarity with social media marketing: Proficient in managing and executing social media strategies.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours and work-from-home options.
• Opportunities for professional development

Company Culture

• Team Collaboration: We prioritize teamwork and collaboration to reach our goals.
• Innovation: We encourage creative thinking and innovation in all our projects.
• Inclusivity: Our workplace values diversity and promotes inclusivity.