Content Marketing Specialist

Job Description

We are on the lookout for a creative and proactive Content Marketing Specialist to join our Johannesburg team. The ideal candidate will have a passion for crafting compelling content that engages target audiences and drives measurable results.

Responsibilities

• Crafting SEO-optimized content that drives organic traffic.
• Utilize email marketing strategies to reach and engage audiences.
• Monitor social media channels for brand mentions and respond proactively.
• Develop partnership opportunities via content collaborations with influencers and other brands.
• Coordinate with PR teams to align content strategies with public relations efforts.
• Maintain an up-to-date understanding of digital marketing trends and technologies.

Requirements

Education

• Bachelor's in Journalism, PR, or Marketing preferred
• Postgraduate qualifications considered a plus

Experience

• 3+ years of experience in the content marketing space

Technical Skills

• Social Media Marketing
• Email Marketing Tools (Mailchimp, HubSpot)
• Basic Graphic Design Skills

Soft Skills

• Team Player
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Experience in managing pay-per-click campaigns.
• Previous experience in a start-up environment: Understanding of the unique challenges in start-up marketing.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Team-building events and outings
• Support for further education and certification

Company Culture

• Focus on Growth: Our team is encouraged to pursue personal and professional growth.
• Work-Life Balance: We prioritize maintaining a healthy work-life balance for all employees.
• Open Communication: We foster an environment where open communication is encouraged and valued.