Market Research Analyst

Job Description

As a Product Marketing Manager, you will be responsible for creating and executing effective marketing strategies that drive product awareness and sales growth. You will work closely with cross-functional teams to develop product positioning, messaging, and go-to-market strategies that resonate with our customers.

Responsibilities

• Gather and analyse quantitative and qualitative data from various sources.
• Develop insights that influence strategic planning and marketing initiatives.
• Conduct focus groups and interviews for deeper consumer insights.
• Manage multiple projects effectively while meeting deadlines.
• Utilize various research methodologies to support data collection.
• Create visual representations of data for easier interpretation.
• Engage with clients to understand their research needs and objectives.
• Ensure compliance with ethical research standards.
• Provide ongoing support to the marketing team with insights.
• Manage and maintain research databases.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or related field
• Master's degree in Business Analytics preferred

Experience

• 3+ years of relevant experience in market research

Technical Skills

• Microsoft Excel
• Market Research Techniques

Soft Skills

• Critical Thinking
• Teamwork

Languages

• English: Fluent

Advantageous

• Knowledge of GIS tools: Ability to use Geographic Information Systems for market analysis.
• Proficiency in SPSS or SAS: Experience with leading statistical analysis software.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contribution
• Remote work options
• Ongoing training and development

Company Culture

• Accountability: We believe in accountability, ensuring that every team member contributes positively.
• Growth Opportunities: Offering ample professional growth opportunities for all employees.
• Work-life Balance: We prioritize work-life balance, providing flexibility to our team members.