Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a key role in developing and executing digital marketing strategies that drive engagement and growth. You’ll be responsible for managing SEO/SEM campaigns, utilizing analytic tools to monitor performance and creating content that resonates with target audiences.

Responsibilities

• Design and oversee digital marketing campaigns that boost audience engagement.
• Manage budgets for PPC and other advertising channels.
• Create and implement social media marketing strategies.
• Utilize analytical tools to assess campaign effectiveness and identify improvements.
• Collaborate with sales teams to align marketing strategies with sales goals.
• Develop email marketing campaigns, including newsletters and promotional offers.
• Manage and update the company website for optimal user experience.
• Establish effective SEO practices and keep abreast of algorithm updates.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in Digital Marketing is a plus

Experience

• 3+ years of proven experience in digital marketing

Technical Skills

• Content Creation
• Email Marketing

Soft Skills

• Creativity
• Team Player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic understanding of web languages to assist in content management.
• Experience in Video Marketing: Ability to create and promote video content for various platforms.

Benefits

• Comprehensive medical aid
• Pension fund contributions
• Options for remote work
• Training and upskilling programs

Company Culture

• Continuous Learning: We provide numerous opportunities for professional development and growth.
• Work-Life Balance: We value the well-being of our employees and encourage a healthy work-life balance.
• Community Engagement: We actively participate in community service and engagement initiatives.