Content Marketing Manager

Job Description

Join our vibrant team in Durban as a Content Marketing Manager. You will be responsible for creating and managing our content marketing strategy, ensuring alignment with business goals while fostering creativity and innovation within your team. If you're passionate about storytelling and digital marketing, this is the role for you.

Responsibilities

• Oversee the creation of high-quality marketing content across all digital platforms.
• Mentor team members to enhance their skills in craft storytelling and content writing.
• Establish and maintain a content calendar to ensure timely delivery of marketing materials.
• Conduct market research to understand target audience preferences and refine content approaches.
• Manage external vendors, including freelance writers and designers, as needed.
• Coordinate with other marketing functions to ensure cohesive messaging across campaigns.
• Drive innovation in content approach by testing new formats and channels.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field
• Master's degree in a relevant field preferred

Experience

• 5+ years of proven experience in digital content marketing

Technical Skills

• Content Creation
• Email Marketing

Soft Skills

• Project Management
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with video content production: Ability to create engaging video content for marketing purposes.
• Prior experience in a startup environment: Experience working in a fast-paced, agile startup atmosphere.

Benefits

• Comprehensive health insurance plans
• Attractive retirement plan options
• Flexible working arrangements
• Access to continuous learning and development programs

Company Culture

• Inclusivity: We are dedicated to creating an inclusive environment that welcomes diverse backgrounds.
• Work-Life Balance: We value the well-being of our employees and support a healthy work-life balance.
• Community Engagement: Our team actively participates in community initiatives and encourages involvement.