Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst to leverage your expertise in data analysis and market research methodologies. You will play a pivotal role in enhancing our market understanding and contributing to the overall business results through data-driven strategies.

Responsibilities

• Conduct qualitative and quantitative research to support business initiatives.
• Develop presentations to share insights with cross-functional teams.
• Utilize various research methods like focus groups and surveys.
• Maintain databases and update market research reports regularly.
• Track performance metrics to measure success and recommend adjustments.
• Work with external vendors and partners to execute research projects.

Requirements

Education

• Bachelor's degree in Business Analytics or related field
• Master's degree in Marketing or Business is preferred

Experience

• 4+ years of experience in market analysis

Technical Skills

• Survey Design
• Data Visualization Tools (e.g., Tableau)

Soft Skills

• Research Skills
• Team Collaboration

Certifications

• Certified Analytics Professional (CAP)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM tools for tracking customer interactions.
• Experience with A/B testing methodologies: Knowledge of A/B testing in marketing strategies.

Benefits

• Comprehensive medical aid
• Pension fund contributions
• Hybrid work options
• Access to upskilling programs

Company Culture

• Customer Centricity: Our focus is on understanding and fulfilling our customers' needs.
• Innovation-driven: We value creativity and encourage new ideas.
• Work-life Balance: We support our employees in maintaining a healthy work-life balance.