SEO Specialist

Job Description

We are searching for a results-driven SEO Specialist to join our team in Johannesburg. In this role, you'll be responsible for developing and implementing effective search engine optimization strategies. You will analyze website performance and make improvements to enhance visibility and drive organic traffic. Your analytical skills and expertise in SEO and SEM practices will help our clients reach their target audiences more effectively.

Responsibilities

• Develop and manage SEO campaigns.
• Conduct A/B tests to assess the effectiveness of various strategies.
• Maintain up-to-date knowledge of SEO tools and trends.
• Engage in social media optimization as required.
• Collaborate with web developers to ensure SEO implementation.
• Support PPC campaigns with SEO strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 5+ years of hands-on SEO experience

Technical Skills

• SEO Software (Ahrefs, Moz)
• Social Media Marketing

Soft Skills

• Problem-solving
• Teamwork

Certifications

• SEO Specialist Certification

Languages

• English: Fluent

Advantageous

• Experience with link-building campaigns: Hands-on experience implementing link-building strategies.
• Familiarity with Local SEO tactics: Understanding of optimization techniques for local business visibility.

Benefits

• Comprehensive medical aid
• Retirement savings plan with company contribution
• Flexible working arrangements
• Access to training and development programs

Company Culture

• Continuous Improvement: We believe in the importance of ongoing learning and professional growth.
• Passion for Marketing: Our team thrives on a shared enthusiasm for marketing and digital innovation.
• Work-life Balance: We prioritize a balanced work-life approach for all employees.