Content Marketing Manager

Job Description

In the role of Content Marketing Manager, you will be responsible for shaping our content strategy to increase brand awareness and engagement. We seek someone who can produce high-quality, engaging content across various platforms, utilising SEO best practices. Collaborating with designers and developers, you'll ensure our content is visually appealing and optimally positioned for strong engagement.

Responsibilities

• Drive content strategy to increase brand engagement and loyalty.
• Oversee content production from inception through publication.
• Conduct audience research to tailor content to customer needs.
• Facilitate brainstorming sessions for new content ideas.
• Create guidelines for content style and tone.
• Support the development of marketing collateral to boost brand visibility.
• Monitor competitor activity and suggest tactical changes.
• Assist in managing the marketing budget for content creation.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• A Master's degree is advantageous

Experience

• 5+ years of experience in digital marketing, with a focus on content creation

Technical Skills

• Social Media Management
• Copywriting

Soft Skills

• Collaboration
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing tools: Experience with Mailchimp or similar platforms for email campaigns.
• Experience with video content creation: Ability to produce and edit video content for online platforms.

Benefits

• Health, dental, and vision insurance plans.
• Flexible working hours and ability to work from home.
• Access to online courses and workshops.
• Yearly performance bonuses.

Company Culture

• Collaboration: We foster a collaborative atmosphere where every idea is heard and considered.
• Growth Mindset: We encourage lifelong learning and personal development.
• Work-Life Balance: We strive to maintain a healthy work-life balance for all employees.