Social Media Marketing Manager

Job Description

We are seeking an experienced Social Media Marketing Manager to lead our digital strategy in Cape Town. This role requires a creative thinker who can develop comprehensive social media campaigns that resonate with our target audience and elevate brand awareness.

Responsibilities

• Craft and oversee the execution of social media marketing campaigns to drive traffic and engagement.
• Maintain a content calendar to ensure consistent and targeted messaging.
• Utilize social media analytics tools to track success and optimize campaigns.
• Build and maintain relationships with key stakeholders and partners.
• Ensure compliance with legal and ethical standards in social media marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing, Public Relations, or related field
• Master's degree with a focus on digital communication preferred

Experience

• 4+ years of experience in a digital marketing role, with a focus on social media

Technical Skills

• Social Media Strategy
• SEO Knowledge

Soft Skills

• Problem-solving
• Leadership

Certifications

• HubSpot Social Media Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Video Production: Hands-on experience with video editing tools and production techniques.
• Experience with Email Marketing: Ability to integrate social media with email marketing for better engagement.

Benefits

• Comprehensive health insurance
• Generous paid time off
• Flexible work environment
• Work-life balance initiatives
• Opportunities for career advancement

Company Culture

• Continuous Improvement: We encourage a mindset of continuous improvement, where learning and growth are part of our DNA.
• Supportive Leadership: Our leadership team is dedicated to fostering a supportive environment for all employees.
• Work-life Harmony: We promote a healthy work-life balance to ensure well-being and satisfaction.