SEO Specialist

Job Description

As an SEO Specialist in Cape Town, you will play a pivotal role in enhancing our online presence and driving traffic through cutting-edge SEO strategies. The ideal candidate will be skilled in both on-page and off-page SEO techniques, analytics, and content optimization. You will work closely with our marketing team to align SEO strategies with business goals.

Responsibilities

• Develop comprehensive SEO strategies tailored to specific campaigns.
• Manage PPC campaigns as needed to complement SEO efforts.
• Engage with social media teams to align SEO and social strategies.
• Work closely with designers to enhance website usability and engagement.
• Utilize tracking software to evaluate the success of SEO campaigns.
• Implement best practices for local SEO to enhance visibility.
• Conduct regular competitor analysis to stay ahead in SEO rankings.
• Educate internal teams on SEO best practices and methodologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is an advantage

Experience

• 3+ years of hands-on experience in digital marketing roles with a focus on SEO

Technical Skills

• Content Management Systems (WordPress, Joomla)
• HTML/CSS

Soft Skills

• Creativity
• Teamwork

Certifications

• Google Ads Certification
• HubSpot SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with advanced SEO tools: Hands-on experience with tools like Ahrefs or Screaming Frog.
• Knowledge of Local SEO best practices: Ability to optimize for local search results.

Benefits

• Attractive salary with potential for bonuses
• Comprehensive health and wellness coverage
• Work-life balance initiatives
• Continuous learning and development guided by industry experts

Company Culture

• Inclusivity: Diversity is key to our success, and we value voices from all backgrounds.
• Continuous Improvement: We strive for constant enhancement in our processes and skills.
• Flexibility: We understand the importance of work-life balance and offer flexible arrangements.