Product Marketing Manager

Job Description

Join our team as a Product Marketing Manager, where you will leverage your expertise to strategically position our products in the competitive Johannesburg market. You will be responsible for conducting market analysis, developing marketing campaigns, and building relationships with stakeholders to ensure our products meet customer needs.

Responsibilities

• Create detailed marketing plans that align with product strategy.
• Prepare analytical reports on market trends and product performance.
• Facilitate training sessions for the sales team regarding new product features.
• Identify potential partnerships and collaborations to enhance product visibility.
• Utilize SEO strategies to increase organic traffic to product web pages.
• Maintain product pricing strategy in line with market expectations.
• Engage with social media teams to improve product presence via digital marketing.
• Foster strong relationships with customers to ensure satisfaction and retention.

Requirements

Education

• Bachelor's degree in Marketing or Business Management
• MBA or equivalent is preferred

Experience

• 5+ years of experience in product marketing with a focus on tech products

Technical Skills

• Product Management Tools
• Customer Relationship Management (CRM)

Soft Skills

• Leadership
• Creativity

Certifications

• Certified Marketing Manager (CMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in eCommerce: Background in marketing for eCommerce platforms will be advantageous.
• Proficiency in A/B testing and optimization: Ability to manage and analyze A/B testing for product improvements.

Benefits

• Comprehensive health insurance plans
• Annual bonus based on performance
• Opportunity for remote work days
• Corporate discounts and rewards

Company Culture

• Continuous Learning: We foster an environment of continuous learning and professional growth.
• Health and Wellbeing: Our team’s health and wellbeing are at the heart of our culture.
• Diversity and Inclusion: We actively promote diversity and inclusion, supporting a variety of perspectives.