Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Pretoria. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies. You will use analytical tools to track performance and adjust campaigns as necessary to meet company goals.

Responsibilities

• Lead the planning and execution of digital marketing campaigns.
• Conduct keyword research and develop SEO strategies.
• Create impactful content across all digital channels.
• Utilize analytics tools to gauge effectiveness and ROI.
• Enhance brand presence through targeted social media strategies.
• Work with teams to brainstorm innovative marketing ideas.
• Manage budgets for digital campaigns, ensuring effective allocation.
• Report on trends and digital marketing best practices.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications in digital marketing preferred

Experience

• 3-5 years of hands-on digital marketing experience

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Problem-Solving
• Attention to Detail

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Hand-on experience in producing and managing video content for campaigns.
• Familiarity with Adobe Creative Suite: Ability to create visual content using Adobe tools.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Work from home options available
• Opportunity for career advancement

Company Culture

• Continuous Improvement: We believe in ongoing learning and self-improvement.
• Community Engagement: We actively engage in community projects and initiatives.
• Open Communication: We promote transparency and open lines of communication.