Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our innovative team in Cape Town. The successful candidate will be responsible for developing effective online marketing strategies, including SEO, PPC, and social media campaigns, to boost our brand visibility and engagement.

Responsibilities

• Design and implement multi-channel digital marketing strategies.
• Conduct A/B testing to improve email marketing campaigns.
• Optimise website content for search engines to drive organic traffic.
• Engage in social listening to inform content strategy.
• Work with analytics tools to gather insights and refine marketing tactics.
• Monitor social media trends to create timely and relevant content.
• Assist in the development and management of the marketing budget.
• Create regular reports on campaign performance and insights.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Relevant certifications in digital marketing are preferred

Experience

• 3+ years of hands-on experience in digital marketing roles

Technical Skills

• Content Management Systems (CMS)
• Social Media Marketing

Soft Skills

• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with e-commerce platforms: Experience with Shopify or WooCommerce is a plus.

Benefits

• Comprehensive health insurance options.
• Retirement savings plan with company contribution.
• Employee discounts on services and products.
• Support for continuous learning and skill development.

Company Culture

• Inclusivity: We celebrate diversity and are committed to creating an inclusive workplace where everyone's voice matters.
• Work-Life Balance: We promote a healthy work-life balance and understand the importance of personal well-being.