SEO Specialist

Job Description

Join us as an SEO Specialist in Durban, where you will work closely with our content and marketing teams to optimize existing content and create strategies that enhance our online presence. A successful candidate will have demonstrated expertise in SEO tools and methodologies, with a focus on driving measurable results.

Responsibilities

• Develop and implement link-building strategies to improve domain authority.
• Conduct regular site audits to identify improvement opportunities.
• Work with marketing to align SEO goals with broader business objectives.
• Educate internal teams on SEO best practices and strategies.
• Create SEO-focused content that attracts and engages target audiences.
• Identify high-potential keywords and topics to drive content development.
• Monitor algorithm changes and adjust strategies accordingly.
• Prepare reports on SEO performance and provide insights for future campaigns.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or related field is a plus

Experience

• 5+ years of experience in SEO and a proven track record of successful SEO campaigns

Technical Skills

• Technical SEO
• Content Marketing

Soft Skills

• Strategic Thinking
• Collaboration

Certifications

• SEMrush SEO Toolkit Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with structured data markup: Familiarity with schema markup for enhancing search visibility.
• Proficiency in social media marketing: Understanding how social media strategies can impact SEO.

Benefits

• Comprehensive health insurance and wellness programs
• Generous leave policies including paid vacation
• Career advancement and training opportunities
• Office snacks and team-building activities

Company Culture

• Growth Mindset: Every team member is encouraged to pursue growth and knowledge continuously.
• Open Communication: We maintain an open dialogue, where all ideas and feedback are welcome.
• Community Engagement: We actively engage with our local community and strive to make a positive impact.