SEO Specialist

Job Description

We're searching for a detail-oriented Market Research Analyst to join our Durban team. In this role, you will conduct comprehensive analyses of market trends, consumer behavior, and competitive landscapes to inform our strategic planning. Your insights will directly influence product development and marketing strategies, helping us stay ahead in a competitive environment.

Responsibilities

• Conduct SEO audits of websites to identify areas for improvement.
• Implement on-page SEO strategies including meta tags and content optimization.
• Carry out keyword research to guide content strategy.
• Monitor and report on website performance and SEO metrics.
• Stay up-to-date with the latest SEO trends and algorithm updates.
• Collaborate with the content team to develop various SEO-friendly content formats.
• Enhance local SEO strategies to improve visibility in regional searches.
• Optimize website structure and content for improved user experience.
• Identify issues affecting site performance and troubleshoot accordingly.
• Assist in the development of link-building strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a similar field
• Certifications in digital marketing will be considered a strong plus

Experience

• 3+ years of practical SEO experience

Technical Skills

• Keyword Research Tools
• Content Management Systems

Soft Skills

• Creative Thinking
• Effective Communication

Certifications

• HubSpot SEO Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and PPC: Familiarity with managing Google Ads campaigns for improved SEO results.
• Understanding of UX/UI principles: Knowledge of user experience and user interface to improve site navigation.

Benefits

• Competitive salary and performance bonuses
• Health insurance coverage
• Flexible working hours
• Opportunity for professional development

Company Culture

• Team Spirit: We believe in creating a team-oriented environment that values collaboration and innovation.
• Continuous Improvement: Our team is dedicated to professional growth and lifelong learning.
• Inclusivity: Diversity and inclusion are at the heart of our company values.