SEO Specialist

Job Description

We're searching for a detail-oriented Market Research Analyst to join our Durban team. In this role, you will conduct comprehensive analyses of market trends, consumer behavior, and competitive landscapes to inform our strategic planning. Your insights will directly influence product development and marketing strategies, helping us stay ahead in a competitive environment.

Responsibilities

• Analyze and optimize website content for maximum impact.
• Monitor site health and rectification of SEO issues around indexing and crawling.
• Negotiate partnerships with high-authority websites for backlinks.
• Educate the team on SEO best practices and updated strategies.
• Utilize tools like Google Analytics, SEMrush, and Moz for tracking performance.
• Create monthly reports detailing traffic performance and insights gained.
• Enhance mobile SEO practices to improve performance across devices.
• Promote the company's online presence through ethical link-building.
• Assist in coordinating content and social media strategies for SEO benefits.
• Regularly test different SEO strategies and proactively suggest improvements.

Requirements

Education

• Bachelor's degree in Digital Marketing or a similar field
• Certifications in digital marketing will be considered a strong plus

Experience

• 3+ years of practical SEO experience

Technical Skills

• Keyword Research Tools
• Content Management Systems

Soft Skills

• Creative Thinking
• Effective Communication

Certifications

• HubSpot SEO Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Proficiency in data analysis tools like Excel: Experience with Excel for data scraping and analysis.
• Familiarity with Social Media SEO: Understanding of how SEO applies within social media contexts to maximize impact.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policy
• Employee training and development opportunities
• Casual office environment

Company Culture

• Creativity: We encourage out-of-the-box thinking and creative solutions.
• Flexibility: We provide a flexible work environment to accommodate our employees’ needs.
• Open Communication: We promote transparent communication throughout all levels of the organization.