Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at our Johannesburg office, you'll be responsible for deploying integrated marketing strategies, enhancing brand visibility, and driving traffic through innovative online campaigns. Familiarity with SEO and PPC will be advantageous.

Responsibilities

• Plan and execute PPC campaigns, ensuring targeted traffic to key landing pages.
• Develop comprehensive social media strategies that promote brand engagement.
• Use analytics tools to gather insights into customer behavior and campaign performance.
• Collaborate with graphic designers for attractive and effective marketing materials.
• Implement A/B testing strategies to refine marketing messages.
• Identify growth opportunities in the digital landscape and pitch new initiatives.
• Prepare monthly performance reports and present to the marketing team.
• Ensure all marketing communications are consistent with brand identity.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 2-4 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Creative thinking
• Analytical skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Familiarity with tools like MailChimp or Constant Contact.
• Knowledge of graphic design tools: Basic skills in Photoshop or Canva will be advantageous.

Benefits

• Competitive salary and performance bonuses
• Health, dental, and vision insurance
• Opportunities for professional development
• Flexible working hours
• Casual dress code

Company Culture

• Innovation: We foster a culture of innovation where every idea is valued.
• Team Spirit: Collaboration and team spirit are at the heart of everything we do.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.