Digital Marketing Specialist

Job Description

We are seeking a creative and driven Digital Marketing Specialist to join our Johannesburg office. The successful candidate will have a passion for all things digital, utilizing various channels such as SEO, social media, and content marketing to enhance brand visibility and engagement.

Responsibilities

• Design and implement comprehensive SEO and SEM strategies.
• Coordinate with the content team to create relevant content that speaks to target audiences.
• Manage online advertisements and monitor performance to optimize ad spend and ROI.
• Engage in community management across social media platforms to build and maintain relationships.
• Conduct A/B testing to understand customer preferences and improve marketing efforts.
• Prepare monthly reports on campaign performance, metrics, and insights.
• Collaborate with cross-functional teams to enhance product offerings based on market feedback.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or Business
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• PPC Advertising
• Social Media Management

Soft Skills

• Analytical Skills
• Collaboration

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot or Marketo.
• Experience in a leadership role: Demonstrated experience in leading marketing initiatives.

Benefits

• Comprehensive medical aid
• Retirement savings plan with employer matching
• Professional development programs
• Employee wellness initiatives

Company Culture

• Diversity and Inclusion: We value diverse perspectives and strive to create an inclusive workplace.
• Work-Life Balance: We believe in promoting a healthy work-life balance for our employees.
• Recognition and Rewards: We celebrate achievements and recognize contributions to our success.