Social Media Strategist

Job Description

Join our team as a Social Media Strategist where you'll leverage your expertise in social media to drive innovative marketing campaigns. Your role will involve content development, audience analysis, and the use of analytics tools to measure campaign effectiveness. This position requires a blend of creative thinking and data-driven decision-making.

Responsibilities

• Craft and schedule engaging and relevant content tailored to target audiences.
• Track and analyse engagement metrics to refine strategies.
• Respond to community interactions across platforms to foster a positive environment.
• Coordinate with stakeholders for campaign launches and promotions.
• Identify opportunities for growth in audience engagement and reach.
• Develop paid advertising strategies to complement organic content.
• Create briefs for graphic design and video production to support content.
• Conduct social media audits to evaluate performance and progress.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in Marketing is preferred

Experience

• 4+ years of experience in social media strategy development

Technical Skills

• Data-Driven Marketing
• Graphic Design Software

Soft Skills

• Adaptability
• Leadership

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Understanding of Brand Management: Knowledge of brand development strategies and techniques.
• Experience in Crisis Management: Ability to manage brand reputation and communicate effectively during crises.

Benefits

• Comprehensive health cover including dental and vision
• Annual leave and family leave benefits
• Corporate social responsibility initiatives
• Team-building events and outings

Company Culture

• Collaborative Spirit: Teamwork is at the core of our culture, fostering collaboration across all departments.
• Continuous Learning: We are committed to developing our team's skills through training and mentorship.
• Passion for Community: We actively engage in local initiatives and community service projects.