Paid Media Specialist

Job Description

We are on the lookout for a Paid Media Specialist to join our team in Johannesburg. The successful candidate will be responsible for managing and optimizing paid media campaigns across various platforms, including Google Ads and social media channels. This role requires a mix of analytical and creative skills to effectively reach our target audiences and drive measurable results.

Responsibilities

• Develop detailed media plans that align with marketing strategies.
• Implement tracking mechanisms for evaluating ad effectiveness.
• Collaborate with the SEO team to ensure integrated marketing efforts.
• Identify opportunities for new campaigns and unique selling propositions.
• Work closely with sales teams to support lead generation efforts.
• Continuously optimize and iterate on campaigns based on performance data.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business
• Master's degree is an advantage

Experience

• 5+ years of experience in SEM/PPC campaigns

Technical Skills

• PPC Campaign Management
• SEO Knowledge

Soft Skills

• Creative Thinking
• Negotiation Skills

Certifications

• Google Analytics Certification
• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Strong understanding of conversion rate optimization: Ability to enhance user experience for improved conversions.
• Experience with retargeting campaigns: Experience in developing and executing retargeting strategies.

Benefits

• Generous leave policy including paid time off and holidays
• Health, dental, and vision insurance
• Remote work flexibility available
• Annual performance bonuses

Company Culture

• Continuous Improvement: We are dedicated to refining our processes and encourage learning from our experiences.
• Respect and Inclusion: Respect for all individuals and fostering an inclusive culture are core values of our company.
• Work-Life Balance: We recognize the importance of balancing work with personal life and support flexible working arrangements.