Visual Marketing Lead

Job Description

As a Visual Marketing Lead, you will play a pivotal role in enhancing our brand's visual identity. This position requires an individual with a creative mindset and strong project management skills to lead our merchandising initiatives. You will ensure that our visual strategies reflect our brand values and resonate with our audience.

Responsibilities

• Design and implement visual merchandising guidelines for the brand.
• Oversee the execution of visual merchandising plans across retail stores.
• Create and manage project timelines and schedules.
• Assess the effectiveness of merchandising strategies and adjust as needed.
• Foster collaboration with cross-team projects to enhance visual storytelling.
• Utilize analytics tools to measure success and impact of visual marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing or Graphic Design
• Master's degree in Marketing or related field is an advantage

Experience

• 5+ years of experience in visual marketing or merchandising

Technical Skills

• Brand Strategy
• Adobe Creative Suite
• Retail Merchandising

Soft Skills

• Adaptability
• Analytical Skills

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to leverage social media platforms for brand awareness.
• Knowledge of consumer behaviour: An understanding of consumer psychology to inform visual designs.

Benefits

• Comprehensive medical cover
• Flexible working arrangements
• Ongoing professional development
• Team-building activities and events

Company Culture

• Continuous Improvement: We are committed to the ongoing development of our team members.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.