Content Marketing Specialist

Cape Town FULL TIME R25,000 - R41,666 / Month
(R300,000 - R500,000 / Year)

Job Description

As a Content Marketing Specialist, your primary mission will be to enhance our client's brand visibility through targeted content campaigns. You'll collaborate with cross-functional teams to develop creative content that captivates and converts.

Responsibilities

  • Manage and publish high-quality content tailored to different channels.
  • Analyze campaign performance and provide recommendations for enhancements.
  • Collaborate with cross-functional teams for integrated marketing initiatives.
  • Develop FAQs and resource content for client engagement.
  • Lead brainstorming sessions to generate fresh content ideas.
  • Train junior content team members on best practices.
  • Co-create videos and infographics to complement written content.
  • Keep the brand voice consistent across all forms of communication.

Requirements

Education
  • Bachelor's degree in Communications, Marketing, or a similar discipline
  • Postgraduate qualifications are beneficial
Experience
  • Experience in developing content strategies for various platforms
Technical Skills
  • Video Editing
  • Social Media Marketing
Soft Skills
  • Analytical Skills
  • Collaboration
Certifications
  • Facebook Blueprint Certification
  • Content Marketing Institute Certification
Languages
  • English: Fluent

Advantageous

  • Experience with email marketing platforms: Skilled in creating and managing email marketing campaigns.
  • Knowledge of marketing automation tools: Proficient in tools like HubSpot or Marketo to streamline marketing processes.

Benefits

  • Comprehensive health insurance
  • Paid time off for volunteer work
  • Yearly bonuses based on performance
  • Remote work options when applicable

Company Culture

  • Employee Well-being: Prioritizing mental and physical well-being through various initiatives.
  • Continuous Improvement: We encourage lifelong learning and provide opportunities for growth.
  • Community Engagement: Active involvement in community initiatives and social projects.
Status: Closed