Content Marketing Manager

Job Description

Join our innovative digital marketing agency as a Content Marketing Manager in Durban! This role requires an individual with a strong background in creating captivating content that resonates with audiences. As the Content Marketing Manager, you will lead content initiatives that boost customer engagement, optimize brand visibility, and drive online traffic through insightful analyses and strategic planning.

Responsibilities

• Develop and implement comprehensive content marketing strategies.
• Create engaging and informative content for various digital platforms.
• Analyze and report on the effectiveness of content strategy and campaigns.
• Conduct market research to identify new content-related opportunities.
• Collaborate with designers and marketing teams for cohesive branding.
• Manage social media channels to boost content reach and engagement.
• Optimize content through SEO best practices to improve visibility.
• Oversee content calendars to ensure timely publication and consistency.
• Stay updated with the latest trends in digital marketing and content strategy.
• Mentor and guide junior content team members.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master's degree preferred

Experience

• 3-5 years of experience in content marketing or related field

Technical Skills

• Content Management Systems (CMS)
• SEO
• Analytics Tools

Soft Skills

• Creativity
• Time Management

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Knowledgeable in utilizing paid advertising on social media platforms for brand promotion.
• Proficiency in graphic design tools: Familiar with tools like Adobe Photoshop or Canva.