Consumer Behavior Analyst

Job Description

As a Consumer Behavior Analyst at Market Research Corp., you will play a critical role in understanding consumer trends and preferences. Your insights will inform strategies that enhance our clients' market positioning. You will conduct thorough research, analyze data, and present findings to stakeholders.

Responsibilities

• Develop consumer profiles based on research data.
• Evaluate consumer trends in relation to market movements.
• Assist in strategy development for brand positioning.
• Collaborate with data scientists to enhance analytical methodologies.
• Contribute to thought leadership pieces and white papers.
• Mentor junior analysts in research methodologies.

Requirements

Education

• Bachelor's degree in a related field
• Master's in Business Analytics or a related field is a plus

Experience

• 4+ years of experience in market research or data analysis

Technical Skills

• Qualitative Research
• Quantitative Research

Soft Skills

• Presentation Skills
• Creative Problem Solving

Certifications

• Market Research Association Certification
• Project Management Professional (PMP)

Languages

• English: Fluent

Advantageous

• Experience with focus group facilitation: Hands-on experience in leading consumer focus groups.
• Knowledge of CRM tools: Experience using CRM tools to manage customer insights.

Benefits

• Comprehensive medical insurance
• Retirement savings plan with company contributions
• Flexible work hours and remote working options
• Paid time off and holiday benefits

Company Culture

• Diversity and Inclusion: We value diversity and are committed to creating an inclusive workplace.
• Work-Life Balance: Promoting a healthy work-life balance for all employees.
• Community Engagement: Encouraging employees to get involved in community initiatives.