Digital Marketing Specialist

Job Description

We are searching for a Digital Marketing Specialist to join our dynamic team in Port Elizabeth. This role involves developing and executing digital marketing strategies to enhance our online presence and drive customer engagement.

Responsibilities

• Strategize and execute content marketing campaigns.
• Implement best practices for SEO and PPC to maximize ROI.
• Create compelling visual content in collaboration with the design team.
• Use analytics tools to track and improve website traffic.
• Conduct A/B testing for email and ad campaigns.
• Build relationships with influencers and bloggers in our niche.
• Present marketing strategies and updates to stakeholders.
• Train team members on digital marketing tools and trends.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• PPC Advertising
• Email Marketing
• Market Research

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Familiarity with user experience design concepts to improve content engagement.
• Ability to analyze competitors: Skilled in researching and analysing competitors' digital marketing strategies.

Benefits

• Comprehensive medical aid package
• Annual performance reviews and bonuses
• Work-life balance initiatives
• Support for continuous learning and training

Company Culture

• Collaborative Spirit: Teamwork is at the heart of our operations, fostering collaboration among all employees.
• Flexibility: We support flexible working arrangements to help our employees maintain a healthy work-life balance.
• Community Engagement: We believe in giving back to our community and regularly engage in local initiatives.