Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our passionate team in East London. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space and driving website traffic and conversions.

Responsibilities

• Lead digital marketing initiatives that drive brand awareness.
• Implement and manage Google AdWords and Facebook Ads campaigns.
• Create monthly and quarterly reports on digital marketing performance.
• Enhance customer engagement through targeted content marketing.
• Work closely with the creative team to develop promotional materials.
• Stay updated on digital marketing trends to keep strategies relevant.

Requirements

Education

• Bachelor's degree in Marketing or Business

Experience

• 5+ years of experience in digital marketing

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• HubSpot Email Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience with tools like HubSpot, Mailchimp, or similar platforms.
• Understanding of user experience (UX): Knowledge of UX principles to enhance digital marketing efforts.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Paid time off
• Work from home options

Company Culture

• Diversity and Inclusion: Our team values diversity and strives to create an inclusive workspace.
• Work-Life Balance: We encourage work-life balance and support flexible work options.
• Community Engagement: We are committed to giving back to our community.