Market Research Analyst

Job Description

Join us as a Market Research Analyst in Durban, where you will engage in quantitative and qualitative research methodologies, analyze data sets, and derive insights that influence business strategies. Your ability to translate data into actionable recommendations will be key in this role.

Responsibilities

• Lead data collection and research initiatives to inform business decisions.
• Utilize CRM tools to track and analyze customer feedback.
• Provide actionable insights based on data interpretations to enhance product offerings.
• Collaborate with external suppliers and agencies for project execution.
• Stay informed about emerging market trends and customer behavior shifts.
• Conduct regular competitor analysis to evaluate market positioning.

Requirements

Education

• Master's degree in Market Research or Business Analytics is preferred

Experience

• 3-5 years of experience in market research or analytics

Technical Skills

• Market Research Techniques
• CRM Systems

Soft Skills

• Critical Thinking
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing metrics: Understanding of how digital marketing influences consumer behavior.
• Ability to speak additional languages: Speaking additional languages is a plus for diverse market research.

Benefits

• Health and wellness programs
• Paid time off for personal development
• Retirement plan with company matching
• Support for continuous learning

Company Culture

• Passion for Research: We share a passion for research and analytics, dedicated to providing insightful market data.
• Respect and Inclusion: We respect every team member’s contribution and promote an inclusive atmosphere.
• Work-Life Balance: Balanced work environment prioritizing employee well-being and productivity.