Content Marketing Strategist

Job Description

Seeking a passionate Content Marketing Strategist to join our Pretoria team. You will be responsible for crafting compelling content strategies, creating engaging content, and managing marketing campaigns across various platforms to boost our brand's presence and drive customer engagement.

Responsibilities

• Oversee the creation of high-quality content that resonates with our audiences.
• Lead workshops and training sessions for team members on content best practices.
• Cultivate partnerships with external writers and contributors.
• Regularly update and revise existing content to keep it current and effective.
• Identify opportunities for content repurposing to maximize its reach.
• Develop targeted campaigns based on content performance metrics.
• Research and implement innovative content formats to enhance audience engagement.
• Create actionable guidelines for content creation within the team.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or relevant field

Experience

• 3+ years of experience in a content marketing or digital marketing role

Technical Skills

• Social Media Management
• Adobe Creative Suite

Soft Skills

• Project Management
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of analytics software: Understanding of tools like Google Analytics to track content performance.
• Experience with content repurposing strategies: Ability to maximise the value of content through repurposing.

Benefits

• Attractive salary package with bonuses based on performance
• Career growth opportunities within the company
• Flexible work arrangements to maintain work-life balance
• Health and wellness programs for employees

Company Culture

• Diversity: We embrace diversity and inclusivity in our hiring practices and workplace culture.
• Flexibility: Our employees enjoy a flexible work environment, promoting a healthy work-life balance.
• Community Engagement: We actively participate in community service and engagement initiatives.