Market Research Analyst

Job Description

As a Market Research Analyst in our Pretoria office, you will play a crucial role in collecting and analyzing market data, helping to inform our marketing strategies. Strong analytical capabilities and the ability to communicate findings effectively are essential.

Responsibilities

• Developing research methodologies to address specific business objectives.
• Assessing the effectiveness of marketing strategies based on data analysis.
• Providing actionable recommendations to senior management.
• Creating and managing databases of market research data.
• Engaging with community stakeholders to gather qualitative data.
• Presenting findings and recommendations to the marketing team.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is advantageous

Experience

• 3-5 years of experience in market research or analysis

Technical Skills

• Data Analysis
• SPSS or SAS
• Microsoft Excel

Soft Skills

• Strategic Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing tools: Familiarity with Google Analytics and SEO practices.
• Experience with CRM software: Proficient in using Salesforce or similar CRM platforms.

Benefits

• Health insurance
• Retirement savings plan with employer match
• Paid time off and holidays
• Opportunities for professional development

Company Culture

• Team Collaboration: We value strong teamwork and open communication.
• Inclusivity: We strive for a diverse and inclusive workplace.