Product Marketer

Job Description

We are seeking a talented Product Marketer to join our Durban team. The ideal candidate will possess a strong understanding of product marketing principles, with a focus on driving market penetration and customer engagement. You will be instrumental in shaping our marketing strategies and executing campaigns that resonate with our target audiences.

Responsibilities

• Lead product marketing efforts for new and existing products in our portfolio.
• Craft and deliver marketing collateral that resonates with target audiences.
• Conduct competitor analysis to identify gaps and opportunities.
• Support the sales team with product training and support.
• Implement marketing automation tools to enhance outreach efforts.
• Monitor and report on market trends to inform strategic decisions.
• Collaborate with designers to produce engaging and effective marketing materials.
• Manage digital marketing campaigns including SEO and PPC initiatives.
• Develop customer case studies and testimonials to showcase product success.
• Engage with customers through social media and community platforms.

Requirements

Education

• Bachelor's degree in Marketing or Business Management
• Master's degree in a related field is advantageous

Experience

• 3+ years of experience in product or brand marketing

Technical Skills

• Content Creation
• Digital Marketing

Soft Skills

• Critical Thinking
• Adaptability

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Project Management Skills: Ability to manage multiple marketing projects and deadlines.
• Basic Graphic Design Skills: Proficiency in design tools to create marketing collateral.

Benefits

• Comprehensive medical and dental coverage.
• Generous leave policies.
• Employee discounts on products and services.
• Support for professional certifications and training.

Company Culture

• Continuous Improvement: We believe in continuous personal and professional growth.
• Work-Life Balance: We support a healthy balance between work and personal life.
• Employee Recognition: We celebrate achievements and recognize hard work.