Content Marketing Manager

Job Description

We are looking for a detail-oriented Digital Marketing Specialist to enhance our marketing strategies in Cape Town. If you thrive in a fast-paced environment and have experience in content creation, social media marketing, and analytics, we'd love to meet you!

Responsibilities

• Oversee all aspects of content production from ideation to publication.
• Ensure all content aligns with company branding and voice.
• Evaluate and improve content workflows for efficiency.
• Conduct regular content audits to identify gaps and opportunities.
• Work alongside the sales team to create content that drives conversions.
• Foster a culture of creativity and innovation within the team.
• Coordinate with PR for exposure and promotion of key content pieces.
• Utilize A/B testing for content effectiveness across various channels.
• Participate in industry events and represent the agency as needed.
• Create case studies and success stories to showcase the impact of our services.

Requirements

Education

• Bachelor's degree in Communications or Digital Marketing
• Relevant certifications in content strategy are a plus

Experience

• 4-6 years of experience in a similar role

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Leadership
• Problem-Solving

Certifications

• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Content Management Systems: Experience with tools like WordPress, HubSpot or similar platforms to manage and publish content.
• Analytics Proficiency: Experience with advanced analytics tools for deeper insight into content performance.

Benefits

• Generous leave policy
• Professional development opportunities
• Work-from-home options as needed
• Employee discounts on agency services

Company Culture

• Transparency: We maintain open communication across all levels of the organization.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive workplace.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life.