Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our Cape Town team. This role involves crafting effective marketing strategies, managing social media campaigns, and optimizing our online presence. The ideal candidate is passionate about digital marketing trends and has proven experience in driving engagement.

Responsibilities

• Design and execute PPC campaigns to drive targeted traffic.
• Engage in email marketing efforts to nurture leads.
• Provide insights on website improvements based on user behaviour.
• Work with sales teams to align marketing efforts with sales targets.
• Stay updated with the latest digital marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field.
• Master's degree is a plus.

Experience

• 3-5 years of experience in digital marketing roles.

Technical Skills

• Email Marketing
• Social Media Advertising

Soft Skills

• Teamwork
• Time management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in affiliate marketing: Knowledge of managing affiliate programs and partnerships.
• Basic HTML/CSS knowledge: Understanding of HTML and CSS for web content management.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Professional development opportunities
• Remote work days

Company Culture

• Continuous Learning: We promote ongoing learning and professional growth for our team members.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Community Engagement: We actively engage in community initiatives and social responsibility.