Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Port Elizabeth. The ideal candidate will have a passion for digital marketing and a proven track record in managing successful online campaigns. You will play a pivotal role in enhancing our clients' online presence, driving engagement, and generating leads through various digital channels.

Responsibilities

• Create and maintain marketing calendars for campaigns.
• Analyze competitor strategies and market trends.
• Develop creative briefs for content projects.
• Manage and grow email subscriber lists and outreach efforts.
• Evaluate and report on campaign performance metrics.
• Foster strong relationships with clients and stakeholders.
• Research and implement new marketing technologies.
• Support event planning and execution as needed.
• Develop and maintain brand guidelines and messaging.
• Integrate digital marketing initiatives with offline marketing efforts.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Digital Marketing certifications are an advantage

Experience

• 5+ years of experience in a similar role

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Communication
• Time Management

Certifications

• Hootsuite Social Media Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM systems (e.g., HubSpot): Experience with customer relationship management tools.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for content management.

Benefits

• Attractive salary and performance incentives
• Extensive medical and dental coverage
• Flexible working arrangements available
• Ongoing training and career growth opportunities

Company Culture

• Innovation Focus: We prioritize innovation and encourage out-of-the-box thinking.
• Diversity and Inclusion: We are committed to a diverse and inclusive workplace.
• Continuous Improvement: We support continuous learning and professional development.