SEO Specialist

Job Description

As an SEO Specialist in our Durban office, you will be tasked with developing and implementing effective SEO strategies. You will collaborate with cross-functional teams to ensure best practices are applied and will constantly gather insights to optimize website performance.

Responsibilities

• Lead SEO strategy development and oversee its execution.
• Conduct thorough keyword analysis and competitive research.
• Implement rich snippets and schema markup for improved SERP visibility.
• Evaluate the effectiveness of SEO strategies and adjust as needed.
• Collaborate closely with content, PPC, and design teams.
• Develop training for internal teams on SEO best practices.
• Utilize SEO reporting tools to measure campaign success.
• Keep abreast of emerging trends in digital marketing and SEO.
• Provide recommendations for mobile optimization to enhance user experience.
• Generate and manage SEO-focused content calendars.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is preferable

Experience

• 4 years experience in a similar role

Technical Skills

• Keyword Research Tools
• Content Management Systems

Soft Skills

• Team Player
• Flexibility

Certifications

• HubSpot Content Marketing Certification
• W3C Certification in Web Accessibility

Languages

• English: Fluent

Advantageous

• Familiarity with social media platforms: Understanding of how social media signals impact SEO rankings.
• Experience in content writing: Ability to create SEO-friendly content that engages users.

Benefits

• Comprehensive health coverage
• Bonus structure based on performance
• Training and professional development
• Generous leave policies

Company Culture

• Growth Mindset: We foster a growth mindset where learning and development are encouraged throughout your career journey.
• Diversity and Inclusion: Diversity is celebrated at Tech Innovations Inc., encouraging a variety of perspectives and ideas.