Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Pretoria. This role will focus on developing and executing online marketing strategies, enhancing SEO, guiding social media engagement, and analysing performance metrics to optimise campaigns.

Responsibilities

• Execute targeted email marketing campaigns.
• Track and report on website traffic and engagement metrics.
• Develop and maintain a content calendar for blogs and social media.
• Utilize tools like Google Analytics to track campaign performance.
• Work with graphic designers to create visuals for online content.
• Identify opportunities for audience engagement through social media.
• Foster partnerships with influencers to enhance market reach.
• Lead A/B testing for ads and landing pages to improve conversion rates.
• Support the marketing team with administrative tasks as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3-5 years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Creativity
• Problem-solving

Languages

• Afrikaans: Fluent
• English: Fluent

Advantageous

• Familiarity with CRM tools (e.g., HubSpot, Salesforce): Experience in managing customer relationships and data.
• Basic knowledge of HTML and CSS: Understanding of web development basics to assist with web content.