Digital Advertising Manager

Job Description

We are seeking a Digital Advertising Manager to lead and execute effective online marketing campaigns that enhance our brand's visibility and market presence. The ideal candidate will possess a strong understanding of digital advertising platforms, analytics, and consumer behavior.

Responsibilities

• Design and optimize landing pages to improve conversion rates.
• Conduct A/B testing on various campaign elements to enhance effectiveness.
• Ensure all advertising activities align with brand guidelines and messaging.
• Prepare and manage annual advertising budgets.
• Report key metrics to senior management on a regular basis.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Relevant digital marketing certifications are preferred

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Negotiation Skills

Certifications

• Digital Marketing Certificate from a recognized institution
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Content Marketing: Understanding the role of content in driving digital advertising success.
• Experience with Video Advertising: Experience in managing video advertising campaigns across platforms.

Benefits

• Comprehensive medical cover
• Retirement savings plan
• Career advancement opportunities
• Team-building events and activities

Company Culture

• Growth and Learning: We support continuous learning, providing resources for professional development.
• Work-Life Balance: We promote a healthy work-life balance to help our employees thrive.
• Community Engagement: We are committed to supporting our local community through various initiatives.