Market Research Analyst

Job Description

We are seeking a dedicated Market Research Analyst to join our vibrant team in Pretoria. This role will involve conducting market research to understand consumer preferences and behavior, evaluating market trends, and providing insights that drive strategic decisions. The ideal candidate will have a strong analytical mindset and a passion for uncovering insights that matter.

Responsibilities

• Conduct primary and secondary research to gather relevant market data.
• Evaluate customer feedback and market conditions to provide impactful recommendations.
• Coordinate with product teams to ensure research supports product launches.
• Utilize statistical software to analyze data and visualize results.
• Collaborate on the design of marketing surveys and focus group discussions.
• Report on project status and findings to senior management on a regular basis.
• Develop methodologies for capturing consumer insights and market trends.
• Engage with clients to understand their needs and align research scope accordingly.

Requirements

Education

• Bachelor's degree in Statistics, Business, or a related field
• Postgraduate qualifications are advantageous

Experience

• 4-6 years of experience in a market research role

Technical Skills

• Market Research Techniques
• Microsoft Excel

Soft Skills

• Problem-Solving
• Interpersonal Skills

Certifications

• Certified Market Research Analyst

Languages

• English: Fluent

Advantageous

• Knowledge of digital marketing concepts: Awareness of how digital marketing impacts consumer behavior.
• Experience with business intelligence tools: Familiarity with tools such as Tableau or Power BI to visualize data.

Benefits

• Comprehensive health insurance
• Retirement benefits with employer contributions
• Ongoing training and development programs
• Work-life balance initiatives

Company Culture

• Data-Driven Decisions: We prioritize insights backed by data to guide our strategic choices.
• Employee Empowerment: We empower our employees by fostering an inclusive and supportive workplace.
• Sustainability Focus: Our company is dedicated to implementing sustainable practices in our operations.