Digital Marketing Manager

Job Description

As a Digital Marketing Manager, you will lead the strategy and execution of innovative marketing campaigns online and offline. You will drive brand awareness, engage with audiences, and analyze performance metrics to refine our approach.

Responsibilities

• Lead the strategy for all digital marketing efforts, including content marketing and analytics.
• Ensure brand consistency across all marketing channels.
• Conduct A/B tests to optimize marketing campaigns.
• Collaborate with sales and customer service teams for feedback and insights.
• Develop partnerships with influencers and industry leaders to expand reach.
• Prepare and present digital marketing performance reports to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or a related field

Experience

• 5+ years of experience in managing marketing teams

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Leadership
• Project Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Data Analysis Tools: Experience with tools such as Tableau or similar for data visualization.
• Knowledge of Local Market Trends: In-depth understanding of South African market trends and consumer behavior.

Benefits

• Comprehensive health and dental plans.
• Generous leave policy.
• Paid training and development opportunities.
• Work-life balance initiatives.

Company Culture

• Continuous Learning: Our team is dedicated to learning and personal development, with access to training programs.
• Work-Life Balance: We promote a healthy work-life balance with flexible working options.