Digital Marketing Manager

Job Description

We are seeking a Digital Marketing Manager to lead our marketing initiatives in Durban. The ideal candidate will have a proven track record in managing marketing strategies that drive customer engagement and growth, leveraging SEO, content marketing, and social media.

Responsibilities

• Lead the development and execution of digital marketing campaigns.
• Innovate and manage SEO and PPC initiatives for website growth.
• Direct social media strategy and content creation.
• Track and analyse performance metrics to drive data-led decisions.
• Work with designers and developers to create impactful digital content.
• Oversee email marketing and customer engagement strategies.
• Evaluate market trends and adapt strategies accordingly.
• Budget management and allocation for marketing resources.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is an advantage

Experience

• 5+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Communication
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Expertise in A/B testing: Ability to run and analyze A/B tests for campaigns.
• Familiarity with conversion rate optimization: Understanding of strategies to improve conversion rates.

Benefits

• Comprehensive health insurance
• Employee bonuses based on performance
• Flexible hours with potential remote days
• Training and professional development opportunities

Company Culture

• Diversity and Inclusion: We value diversity and strive to create an inclusive workplace for all.
• Work-Life Balance: We emphasize work-life balance and flexible working arrangements.
• Open Communication: We foster an environment of open communication where all voices are valued.