Product Marketing Manager

Job Description

We're on the lookout for a savvy Product Marketing Manager to join our vibrant team in Port Elizabeth. This role will see you leading the charge on product strategies, managing go-to-market initiatives, and enhancing product visibility in the market. You’ll work closely with product development and sales teams to ensure alignment on strategies that drive growth and improve customer engagement.

Responsibilities

• Create and manage integrated marketing campaigns.
• Guide product-related content creation for web and social media.
• Conduct customer interviews and surveys to gauge satisfaction.
• Utilize analytics tools to track market trends.
• Develop promotional pricing strategies to boost sales.
• Train sales personnel on product features and benefits.
• Collaborate with third-party marketing partners.
• Utilize A/B testing for campaign effectiveness.
• Establish go-to-market plans for new products.
• Foster relationships with industry influencers.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 6+ years in product marketing roles with progressive responsibility

Technical Skills

• Product Strategy Development
• Content Creation

Soft Skills

• Creative Thinking
• Analytical Skills

Certifications

• Certified Marketing Executive (CME)
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in a tech-sector marketing role: Background in marketing technology products for better market sensitivity.
• Proficiency in social media strategy: Ability to leverage social media for product promotion and brand awareness.

Benefits

• Comprehensive health and wellness programs
• Retirement savings plan with company contributions
• Remote work options available
• Access to mental wellness resources

Company Culture

• Continuous Improvement: We champion ongoing learning and skill enhancement.
• Empowerment: Employees are encouraged to take initiative and responsibility.
• Work-Life Balance: We value the well-being of our team members, promoting balance.