Content Marketing Manager

Job Description

We are on the lookout for a skilled Content Marketing Manager to lead our content initiatives in Durban. The ideal candidate will have a strong understanding of content strategy, SEO best practices, and a knack for engaging storytelling. You will work closely with our creative team to develop compelling content that resonates with our target audience and drives brand awareness.

Responsibilities

• Craft compelling content that drives engagement and promotes our brand.
• Manage and update the company blog, ensuring fresh content is regularly published.
• Utilize analytics tools to track audience engagement and content performance.
• Lead brainstorming sessions to generate new content ideas.
• Develop partnerships with influencers and other brands for co-marketing opportunities.
• Ensure all content adheres to compliance and legal standards.
• Create reports on content performance for stakeholders.
• Assist in creating marketing materials such as brochures and presentations.
• Train teams on effective content marketing techniques.
• Collaborate with SEO experts to boost content visibility.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or related field
• Master’s degree in Marketing or Communications is preferred

Experience

• 5+ years in digital marketing, with a focus on content strategy and development

Technical Skills

• Email Marketing
• Social Media Management

Soft Skills

• Analytical Thinking
• Team Leadership

Certifications

• Digital Marketing Certification from an accredited institute
• Content Strategy Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video production: Experience in creating video content for various platforms.
• Understanding of lead generation tactics: Knowledge on how to utilize content for effective lead generation.

Benefits

• Generous leave policy including annual leave and sick leave
• Access to wellness programs
• Comprehensive health insurance
• Remote work options available after a probation period

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and inclusive workplace.
• Work-Life Balance: We value the well-being of our employees and strive for a healthy work-life balance.
• Community Engagement: We encourage our team to give back to the community through various initiatives.