Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have a passion for crafting effective digital marketing strategies across various platforms, driving engagement, and enhancing brand visibility.

Responsibilities

• Manage paid search and social media advertising campaigns.
• Develop creative content for various digital channels.
• Track and analyze web traffic and keywords to enhance SEO efforts.
• Generate reports on digital marketing performance.
• Support the marketing team in executing various campaigns.
• Engage with influencers and manage partnerships.
• Develop landing pages and optimize user journeys.
• Organize online events and webinars.
• Participate in brainstorming sessions for new marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Communications

Experience

• 5+ years of experience in a similar role

Technical Skills

• Content Marketing
• Email Marketing
• Data Analytics

Soft Skills

• Teamwork
• Communication

Certifications

• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Knowledge of data privacy regulations: Understanding of GDPR and POPIA compliance.
• Experience in video marketing: Proficiency in creating engaging video content.

Benefits

• Market-related salary with annual reviews
• Health, dental, and vision insurance
• Remote work options available
• Employee wellness programs

Company Culture

• Growth Mindset: We encourage continuous learning and professional growth for all employees.
• Team Spirit: Our team culture is centered around support, collaboration, and fun.
• Community Engagement: We actively participate in community service and giving back.