Digital Marketing Manager

Job Description

We are seeking an experienced Digital Marketing Manager to lead our marketing initiatives in Cape Town. The ideal candidate will possess a robust understanding of digital marketing strategies, including SEO, social media, content marketing, and PPC campaigns. You will work closely with cross-functional teams to drive brand awareness and customer engagement.

Responsibilities

• Lead the digital marketing team to deliver impactful campaigns.
• Utilize analytics tools to track and report on performance metrics.
• Enhance brand credibility and visibility through innovative projects.
• Collaborate with external vendors for specialized marketing needs.
• Ensure all marketing content is aligned with brand guidelines.
• Stay updated on industry trends and incorporate best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree in Marketing is preferred

Experience

• 5+ years of relevant experience in digital marketing management

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Leadership
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience with Conversion Rate Optimization (CRO): Strong understanding of CRO principles and strategies.
• Familiarity with A/B Testing: Experience in running A/B tests to improve campaign effectiveness.

Benefits

• Full health, dental, and vision insurance coverage
• Annual wellness stipend for personal development
• Professional development opportunities and training
• Team building outings and events

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and creating an inclusive workplace.
• Work-life Balance: We value our employees' well-being and promote a healthy work-life balance.
• Continuous Learning: We encourage continuous learning and professional development for all team members.