Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a comprehensive understanding of digital marketing strategies, including SEO, SEM, social media marketing, and content creation. You will be instrumental in driving brand awareness, engaging audiences, and optimizing marketing campaigns for maximum performance.

Responsibilities

• Create and manage content marketing initiatives.
• Utilize A/B testing to optimize marketing efforts.
• Foster relationships with influencers and external partners.
• Stay updated with industry trends to inform strategic planning.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant coursework or certifications are a plus

Experience

• 2+ years of experience in digital marketing with a focus on social media and content marketing

Technical Skills

• PPC Advertising
• CRM Software

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and edit promotional videos.
• Familiarity with marketing automation tools: Experience with software like HubSpot or Marketo.

Benefits

• Comprehensive medical aid
• Generous leave policy
• Team-building events and activities
• Investment in employee training and development

Company Culture

• Learning and Growth: We prioritize continuous learning and offer opportunities for personal development.
• Employee Well-being: We care about our employees' well-being and work-life balance.
• Sustainability: We strive to minimize our environmental impact and promote sustainability.